Online Paper Shredder Sales Strategy
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Jun 25, 2008
Jun 25, 2008
While trying to figure out what type of website I should create as a new online business, we tossed around many different ideas before making our final decision. We didn’t want to rush into one type of site without considering the many options available to us.
Out of the list of possible options for a website, we decided that it would be best to offer commercial paper shredders online. There was definitely some strategy involved when it came to crunching numbers and determining which niche would be the most profitable.
Once we determined what we were doing, we needed to find suppliers that would be willing to drop ship for our website. We took the search online, looking for "paper shredder supplier" to see what results came up. Unfortunately, there were not a lot of companies that would drop ship for us, but thankfully we were able to secure a supplier of Dahle paper shredders that was willing to drop ship even on small quantity orders.
We hired a professional web design company to design the layout, look, and shopping cart of our new website. When the design had been finalized and they completed the website, we ran into a little bit of a problem. You see, we had never really decided on how we were going to market the site.
It only took a phone call to an Internet marketing firm to give us ideas on how to market our website. We decided that we would start out by using article marketing and writing articles about the benefits of paper shredders.
I’m happy to report that this marketing strategy has worked very well for us and our site is now a thriving business. Though we ran into some unexpected challenges, our planning paid off handsomely. I think it is time that we should start another business.
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